Pure Imagination Festival celebrates its 2nd year of bringing diversity of sound and culture to the picturesque, inspiring outdoor setting of Watson Lake Park in Prescott on Saturday, May 20, 2023.
With an eco-friendly focus and a curated and diverse line-up, Pure Imagination Festival is Arizona’s music festival marrying soundscape and landscape while leaving a limited impact on the gorgeous topography of the region and Prescott’s remarkable Watson Lake.
Festival Map
Artist Schedule
Know Before You Go
What’s the best time to arrive?
You should definitely plan to arrive early to be on the safe side. Doors open at 11 a.m and the festival begins at noon. There is a single lane in and out of the festival so please plan accordingly.
If you have not pre-purchased parking, please use our shuttle system. You can find our shuttle map on the homepage of our website. On-site parking must be purchased in advance.
Bag Policy /Clear Bag Policy
Only the following will be permitted:
- Personal bags 6”x 6” or smaller
- Clear plastic, vinyl or other carry items not exceeding
12” x 6” x 12” - A one-gallon clear resealable plastic bag
- All bags are subject to bag check.
Water Bottle Policy
Reusable plastic or metal cups/bottles that are empty upon entry and exit, and cannot hold more than 32-ounces. All water bottles are must be empty prior to entry and will be checked at security.
Additional Services
- ATMs & Concessions:we are a cashless festival, please bring a credit card or debit card for any on-site purchases.
- First Aid: Professional medical staff will be available at the festival.
- Water Refill Stations You can bring an empty water bottle with you to the festival. At Watson Lake Park there are four on-site potable water refill areas which will be marked with signage.
Pure Imagination Festival 2023
The female-led and curated, environmentally friendly, all-ages destination festival, Pure Imagination, has announced the fantastic line-up for its sophomore edition, set to take place on May 20, 2023. Located at Watson Lake in the 19th century, historic, old-west town of Prescott, AZ, just an hour and a half away from both Phoenix and Flagstaff, this year’s intimate event boasts performances from reggae royalty Ziggy Marley, the legendary Grammy-winning singer-songwriter and soon-to-be published memoirist Lucinda Williams and her band, and recent 4x Grammy nominee Allison Russell, beloved Southern hip-hop group Nappy Roots.
Plus Grammy nominee Brandy Clark, alternative radio favorites Capital Cities, Jared James Nichols, The Brummies, Johan Glidden, and Ponderosa Grove, the Grammy-nominated frontwoman of which, Candace Devine, founded Pure Imagination.
The all-encompassing experience features an eclectic lineup as diverse and exciting as the landscape where it’s taking place. Located on Watson Lake Park, featuring the breathtaking setting and granite dells of Prescott National Forest – the traditional Yavapai land belonging to The Fort McDowell Yavapai Nation, The Yavapai-Apache Nation, and The Yavapai-Prescott Indian Tribe – the festival is just minutes away from historic Prescott, AZ.
Photo By: Blushing Cactus Photography
Photo By © 2022 Sarah M Golonka
The grounds offer festival-goers miles of hiking trails, on-site lawn games, frisbee golf, twenty food trucks, and kayaking. Prescott’s picturesque downtown is replete with serious old-west vibes – in fact, The Palace, where the Earp Brothers and Doc Holliday used to get a drink, is still a favorite spot for tourists and locals alike.
Passes to this family-friendly event can be purchased online at pureimaginationfestival.com at historically reduced ticket prices!
For more information and to purchase your tickets for the Pure Imagination Festival, visit pureimaginationfestival.com. Or visiting their Frequently Asked Questions Page
Cover Photo by: Blushing Cactus Photography
prescottcityguide.com 